Publications:

Books & related

Armstrong, G.,  Adam, S.,  Denize, S., and  Kotler, P. 2015, Principles of Marketing. 6th edn, Pearson Education Australia, Sydney.

Armstrong, G.,  Adam, S.,  Denize, S., and  Kotler, P. 2012, Principles of Marketing. 5th edn, Pearson Education Australia, Sydney. Talking Book sampler.

Kotler, P.,  Adam, S.,  Denize, S., and  Armstrong, G. 2009, Principles of Marketing. 4th edn--The Marketing Metrics Edition, Pearson Education Australia, Sydney.

Kotler, P., Brown, L., Adam, S., Burton, S. and  Armstrong, G. 2007, Marketing. 7th edn, Pearson Education Australia, Sydney. ***(Winner of the Australian Award for Excellence in Publishing, 2007 - Australian Adaptation Single Title category)***

Kotler, P.,  Adam, S.,  Brown, L., and  Armstrong, G. 2006, Principles of Marketing. 3rd edn, Pearson Education Australia, Sydney. ***(Winner of the Australian Award for Excellence in Publishing, 2006 - Australian Adaptation Single Title category)***

Kotler, P.,  Brown, L.,  Adam, S., and  Armstrong, G. 2004, Marketing. 6th edn, Pearson Education Australia, Sydney. ***(Winner of the Australian Award for Excellence in Publishing, 2004 - Australian Adaptation Single Title category)***

Kotler, P.,  Adam, S.,  Brown, L., and  Armstrong, G. 2003, Principles of Marketing. 2nd edn, Pearson Education Australia, Sydney.

Shaw, R. N., Adam, S., and McDonald, H. (Eds.). 2002, ANZMAC 2002. Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, Deakin University, Melbourne, Multimedia CD-ROM.

Adam, S. and  Clark, E.E. 2001, eMarketing@Internet. 2nd edn, Pearson Education Australia, Sydney, (Multimedia CD-ROM).

Kotler, P.,  Brown, L.,   Adam, S. and  Armstrong, G. 2001, Marketing. 5th edn, Pearson Education Australia, Sydney.

Kotler, P.,  Adam, S.,  Brown, L. and  Armstrong, G. 2001, Principles of Marketing. Pearson Education Australia, Sydney.

Adam, S., Mulye, R., and Deans, K. R. 2001, 'The Evolution of Relationships in e-Marketing', pp. 135-142, in J. Sheth, A. Parvatiyar, and G. Shainesh,  (Eds.). Customer Relationship Management: Emerging Concepts, Tools and Applications.    Tata McGraw-Hill, New Delhi. 

Baskin, C. and Adam, S. 2000, Managing on the Internet. 2nd edn, Pearson Education, Australia, Sydney (Multimedia CD-ROM).

Adam, S. and Clark, E.E. 2000, 'My Business and the Net', in iNet Pages: Your Internet Names Guide to Australian Business 2000. Big Colour Pages, Melbourne. pp.38-79.

Adam, S. and Clark, E.E. 2000, 'My Net: An introduction to personal use of the Internet', in iNet Pages: Your Internet Names Guide to Australian Business 2000. Big Colour Pages, Melbourne. pp. 7-37.

Baskin, C. and Adam, S. 1999, Managing on the Internet. Prentice Hall Australia, Sydney.

Kotler, P., Armstrong, G., Brown, L. and Adam, S. 1998, Marketing. 4th edn, Prentice Hall Australia, Sydney.

Adam, S. and Westberg, K. 1998, Electronic. Marketing @ Internet. Prentice Hall Australia, Sydney.

Adam, S. 1998, Chapter 12, 'Technology in Services Delivery.' and Case Study 'Online Oz' in McColl, R. Callaghan, W. and Palmer, A. 1998, Services Marketing: A Managerial Perspective. McGraw Hill, Sydney.

Kotler, P., Chandler, P., Brown, L. and Adam, S. 1994, Marketing: Australia and New Zealand. 3rd edn, Prentice Hall Australia, Sydney.

Adam, S. and Burley, H. 1994, MARKITS. Prentice Hall Australia, Sydney. [Computer mediated learning of Marketing on diskette]

Adam, S. 1993, Using a DOS based Micro Computer. 2nd edition, Fontech, Melbourne.

Adam, S. 1991, Using Electronic Communications. Fontech, Melbourne.

Adam, S. 1992, Marketing Management: Consumer and Industrial Case Studies. 3rd edition, Fontech, Melbourne.

 

Stewart Adam's Qualifications Stewart Adam's Experience Stewart Adam's Professional Memberships
Stewart Adam's Home Page Top of this page On to Qualifications

Peer-reviewed journals

Bednall, D. H., Valos, M., Adam, S. and McLeod, C. 2012, 'Getting Generation Y to Attend: Friends, Interactivity and Half-time Entertainment', Sport Management Review, Vol 15, pp. 80-90.

Ringer, A., Volkov, M., Vocino, A., Bridson, K. and Adam, S. 2011, 'Marketing the Marketing Discipline: The Influence of Delivery Modes on Discipline Major Choice', Information Technology, Education and Society, Vol 12, No. 1, pp. 47-67.

Wilson, B., Vocino, A., Adam, S. and Stella, J. 2011, 'Investigating Directionality for a Media Consumption Construct: Establishing the Utility of Confirmatory Vanishing Tetrad Analysis,Asia Pacific journal of marketing and logistics, vol. 23, no. 1, pp. 23-38, Emerald Group Publishing Ltd., Bingley, England.

McClaren, N., Adam, S. and Vocino, A. 2010, 'Investigating Socialization, Work-related Norms, and the Ethical Perceptions of Marketing Practitioners', Journal of Business Ethics, Vol. 96, No. 1, pp. 95-115.

Bednall, D. H. B., Adam, S. and Plocinski, K. 2010, 'Using Compliance Techniques to Boost Telephone Response Rates', International Journal of Market Research, Vol 52, No. 2, pp. 155-168.

Adam, S. and Nel, D. 2009, 'Blended and Online Learning: Student Perceptions and Performance', Interactive Technology and Smart Education, Vol. 6 No. 3, pp. 140-155.

Peters, J., Nel, D., and Adam, S. 2009, 'Reaching and Influencing Consumers in the Prescription Medicine Market', Market Intelligence and Planning, Vol. 27 No. 7, pp. 909-825.

Adam, S., Vocino, A. and Bednall, D. H. B. 2009, 'The World Wide Web in Modern Marketing's Contribution to Organisational Performance', Marketing Intelligence & Planning, Vol 27, No. 1, pp. 7-24.

Featherstone, M. D., Adam, S. and Borstorff, P. 2009, 'A Methodology For Extracting Quasi-Random Samples From World Wide Web Domains', Journal of International Business Research, Vol. 8, No. 1, pp. 63-67.

Stella, J. and Adam, S. 2008, 'Re-inquiry into the Influence of Simple and Complex Tropes in the Advertising Context', Journal of Marketing Theory and Practice, Vol 16, No. 2, pp. 163-170.

Featherstone, M. D. and Adam, S. 2008, 'A Search for Sources of Preferential Attachment Phenomena in E-Business Websites', The E-Business Review, Vol VIII, pp. 120-123.

Lichtenstein, S., Bednall, D. H. B. and Adam, S. 2008, 'Marketing Research and Customer Analytics: Interfunctional Knowledge Integration'. International Journal of Technology Marketing, Vol. 3, No. 1, pp. 81-96.

Adam, S. and Featherstone, M. D. 2007, 'A Comparison of Web Use in Marketing by Local Government in the United States and Australia', Journal of Database Marketing and Customer Strategy Management, Vol 14, No. 4, pp. 297-310. (View here)

Plocinski, K., Bednall, D. H. B. and Adam, S. 2006, 'Managing Contactability in Telephone Surveys', Australasian Journal of Market & Social Research, Vol 14, No. 1, pp. 4-13.

Pont, M., Berry, S., Adam, S. and Shaw, R. N. 2004, 'Marketing Research and its Value: The Experience of Australian Organisations', Australasian Journal of Market Research, Vol 12, No. 1, pp. 9-21.

Adam, S. and Shaw, R. N. 2004, 'Small Business Perceptions of Online Marketing Research', Australasian Journal of Market Research, Vol 12, No. 1, pp. 22-32.

McDonald, H. and Adam, S.  2003, 'A Comparison of Online and Postal Data Collection Methods in Marketing Research', Marketing Intelligence and Planning, Vol 21, No. 2, pp. 85-95. ***(Literati Club Highly Commended Award)***

Adam, S. and McDonald, H. 2003, 'Online Versus Postal Data Collection Methods: An Examination of Issues and a Comparison of Results', Australasian Journal of Market Research, Vol 11, No. 1, pp. 3-9.

Adam, S. 2002, 'A Model of Web Use in Direct and Online Marketing Strategy', EM - Electronic Markets: International Journal of Electronic Markets and Business Media, Vol. 12, No. 4, pp. 262-269. http://www.electronicmarkets.org/modules/pub/view.php/electronicmarkets-418.

Adam, S., Mulye, R., Deans, K. R. and Palihawadana, D. 2002, 'E-Marketing in perspective: A Three Country Comparison of Business Use of the Internet', Marketing Intelligence and Planning, Vol 20, No. 4/5, pp. 243-251.

 


Peer-reviewed conferences

McClaren, N. Adam, S. and Vocino, A. 2009, ‘NFC, Moral Position, Socialisation, and Ethical Decision-Making’, ANZMAC 09, Proceedings of the Australian and New Zealand Marketing Academy Conference, Monash University, Melbourne, Australia. Multimedia CD-ROM.


Bednall, D. H. B., Lichtenstein, S. and Adam, S. 2009, ‘Integration of Market Research and Customer Analytics: A Study of CRM Manager Perspectives’, ANZMAC 09, Proceedings of the Australian and New Zealand Marketing Academy Conference, Monash University, Melbourne, Australia. Multimedia CD-ROM.
 

Adam, S., Featherstone, M. D. and Bednall, D. H. B. 2008, 'The Web in Marketing: Information Cue Usage in Two Commercial Domains', in Denize, S., Spanjaard, D. and Sharma, N. (Eds.). ANZMAC 08, Proceedings of the Australian and New Zealand Marketing Academy Conference, University of Western Sydney, Sydney, Australia. Multimedia CD-ROM.

Wilson, B., Stella, J., Vocino, A. and Adam, S. 2008, 'Assessing Indicant Directionality of a Media Consumption Construct Using Vanishing Tetrad Analysis', in Denize, S., Spanjaard, D. and Sharma, N. (Eds.). ANZMAC 08, Proceedings of the Australian and New Zealand Marketing Academy Conference, University of Western Sydney, Sydney, Australia. Multimedia CD-ROM.
 

McClaren, N. and Adam, S.  2007, 'Socialisation and the Work-Related Norms of Marketing Practitioners', Multimedia CD-ROM. In Thyne, M., Deans, K. R. and Gnoth, J. (Eds.). ANZMAC 2007, Proceedings of the Australian and New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand. Available from http://www.anzmac.org, accessed 7 December 2007. ***(Winner Best Paper in Corporate Responsibility Track Award)***

Adam, S. 2007, 'Online Marketing by Local Government in Australia and the United States', Multimedia CD-ROM. In Thyne, M., Deans, K. R. and Gnoth, J. (Eds.). ANZMAC 2007, Proceedings of the Australian and New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand. Available from http://www.anzmac.org, accessed 7 December 2007.

Bednall, D. H., Adam, S., and Lichtenstein, S.  2007, 'Customer Analytics and Marketing Research: Antithesis and Synthesis', Multimedia CD-ROM. In Thyne, M., Deans, K. R. and Gnoth, J. (Eds.). ANZMAC 2007, Proceedings of the Australian and New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand. Available from http://www.anzmac.org, accessed 7 December 2007.

Adam, S., Bednall, D. H. and Fitzgerald, D. 2006, 'Exploring the Marketing Readiness of Websites', Multimedia CD-ROM. In Patti, C. and Drennan, J. (Eds.). ANZMAC 2006, Proceedings of the Australian and New Zealand Marketing Academy Conference, QUT, Brisbane, QLD. Available from http://www.anzmac.org, accessed 08 December 2006.

Stella, J. and Adam, S. 2006, 'Consumer Traits: An Investigation of Influences', Multimedia CD-ROM. In Patti, C. and Drennan, J. (Eds.). ANZMAC 2006, Proceedings of the Australian and New Zealand Marketing Academy Conference, QUT, Brisbane, QLD. Available from http://www.anzmac.org, accessed 08 December 2006.

Adam, S. 2005, 'Relationship Management, the Web and Organisational Performance in Australasia', Multimedia CD-ROM. In Purchase, S. (Ed.). ANZMAC 2005, Proceedings of the Australian and New Zealand Marketing Academy Conference, Perth, Western Australia. Available from http://www.anzmac.org, accessed 05 December 2005.

Moore, C., Bednall, D. H. B. and Adam, S. 2005, 'Genre, Gender and the Interpretation of Movie Trailers', Multimedia CD-ROM. In Purchase, S. (Ed.). ANZMAC 2005, Proceedings of the Australian and New Zealand Marketing Academy Conference, Perth, Western Australia. Available from http://www.anzmac.org, accessed 05 December 2005.

Potter, M. and Adam, S. 2005, 'An Exploratory Investigation of Attitude toward Cause-Related Marketing', Multimedia CD-ROM. In Hall, J. and Hede, A-M. (Eds.). Proceedings of the Second Australasian Nonprofit and Social Marketing Conference, Deakin University, Melbourne, Australia.

Stella, J. and Adam, S. 2005, 'Tropes in Advertising: A Web-Based Empirical Study', pp. 93-105. Multimedia CD-ROM. In Treloar, A. and Ellis, A. (Eds.). Proceedings of AUSWEB 05, The Eleventh Australasian World Wide Web Conference, Southern Cross University, Gold Coast, QLD, Australia. Available from http://ausweb.scu.edu.au, accessed 07 July 2005.

Adam, S. and Bednall, D. H. B. 2005, 'The Influence of Marketing Logistics Networks on Organisational Performance in Australia and New Zealand', Multimedia CD-ROM. In Troilo, G. (Ed.). EMAC 2005, Proceedings of the 34th European Marketing Academy Conference, Milan, Italy. Available from http://www.emac2005.org, accessed 10 June 2005.

Adam, S. and Shaw, R. N. 2004, 'The Contextual Nature of the Market Orientation and Organisational Performance Relationship: An Australian and New Zealand Study', Multimedia CD-ROM. In Wiley, J. and Thirkell, P. (Eds.). ANZMAC 2004, Proceedings of the Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand. Available from http://www.anzmac.org, accessed 02 December 2004.

Bednall, D. H. B., Plocinski, K. M. and Adam, S. 2004, 'Response Rates in Telephone Surveys: Managing Contactability', Multimedia CD-ROM. In Wiley, J. and Thirkell, P. (Eds.). ANZMAC 2004, Proceedings of the Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand. Available from http://www.anzmac.org, accessed 02 December 2004.

Adam, S. and Shaw, R. N. 2004, 'Marketing Readiness of Websites and Organisational Performance in Australia and New Zealand: A Discussion of Pre-test Findings', pp. 25-35. Multimedia CD-ROM. In Treloar, A. and Ellis, A. (Eds.). Proceedings of AUSWEB 04, The Tenth Australian World Wide Web Conference, Southern Cross University, Gold Coast, QLD, Australia. Available from http://ausweb.scu.edu.au, accessed 05 July 2004.

Adam, S. and Shaw, R. N. 2003, 'Small Business Perceptions of Postal and Online Survey Research', in Kennedy, R.  (Ed.) ANZMAC 2003, Proceedings of the Australian and New Zealand Marketing Academy Conference 2003, University of South Australia, Adelaide, 1 - 3 December, Multimedia CD-ROM, pp. 1653-1659.

Adam, S., McDonald, H. and Zadeh, H.S. 2003, 'An Empirical Investigation of High Relational Orientation Sport Club Members', pp. 13-22. Multimedia CD-ROM. In Treloar, A. and Ellis, A. (Eds.). Proceedings of AUSWEB 03, The Ninth Australian World Wide Web Conference, Southern Cross University, Gold Coast, QLD, Australia. Available from http://ausweb.scu.edu.au, accessed 11 July 2003.

Adam, S. and McDonald, H. 2002, 'Online and Postal Data Collection Methods: A Comparative Study', in Shaw, R. N. Adam, S. and McDonald, H. (Eds.). ANZMAC 2002, Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, Deakin University, Melbourne, 2 - 4 December, (Multimedia CD-ROM), pp. 2771-2777.

Berry, S. J., Pont, M., Adam, S. and Shaw, R. N. 2002, 'Developing and Testing a Model of Knowledge Utilisation through Marketing Research', in Shaw, R. N. Adam, S. and McDonald, H. (Eds.). ANZMAC 2002, Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, Deakin University, Melbourne, 2 - 4 December, (Multimedia CD-ROM), pp. 3362-3367.

Poh, D. M. H. and Adam, S. 2002, 'An Exploratory Investigation of Attitude Toward the Website and the Advertising Hierarchy of Effects', pp. 620-631. In Treloar, A. and Ellis, A. (Eds.). Proceedings of AUSWEB 02, The Eighth Australian World Wide Web Conference, Southern Cross University, Maroochydore, QLD, Australia. Available from http://ausweb.scu.edu.au, accessed 11 July 2002.

Adam, S.  and Shaw, R. N. 2001, 'Experiential Dimensions in Internet Marketing: An Exploratory Investigation', (Multimedia CD-ROM). In Murphy, B. and Eagle, L. (Eds.). ANZMAC 2001, Proceedings of the Australian and New Zealand Marketing Academy Conference, Massey University, Albany, New Zealand, 3-5 December.

Adam, S.  Mulye, R. Deans, K. R. and Palihawadana, D. 2001, 'A Three Country Comparison of Internet Marketing', ANZMAC 2001 Conference Proceedings, Massey University, Auckland, 3-5 December,  (Multimedia CD-ROM).

Adam, S. 2001, 'OnetoOne eMarketing Strategy Alignment: Five Internet Case Studies', Academy of Marketing 2001 2001: A Marketing Odyssey, Cardiff University, Cardiff, United Kingdom, 2 -4 July, pp. 1-20, (Multimedia CD-ROM).

Adam, S. and Deans, K. R. 2001, 'Inter-Study Comparisons of Small Business Internet Use in Australia and New Zealand'. In Treloar, A. and Ellis, A. (Eds.). Proceedings of AUSWEB 01, The Seventh Australian World Wide Web Conference, Southern Cross University, Coffs Harbour. Available from http://ausweb.scu.edu.au, accessed 20 July 2001.

Palmer, D.,  Adam, S. and  Deans, K. R. 2000,   'Victorian.Government@Online: eMarketing Strategy in Review', Full ANZMAC Conference Proceedings, Griffith University, Gold Coast, 28 November - 2 December, pp. 925-932, (Multimedia CD-ROM).

Adam, S. and Deans, K. R. 2000, 'Online Business in Australia and New Zealand: Crossing a Chasm'', AUSWEB2K Conference Proceedings, Southern Cross University, Cairns, 12-17 June, pp. 19-34, http://ausweb.scu.edu.au/aw2k/papers/adam/index.html.

Zadeh, H. S. Adam, S. and Deans, K. R. 2000, 'A Technical Response to Online Marketing Research Issues'',  AUSWEB2K Conference Proceedings, Southern Cross University, Cairns, 12-17 June, pp. 409-420.

Deans, K. R. and Adam, S. 2000, 'WebResearch.caution: The WebQUAL Experience', Academy of Marketing 2000 Bridging the Divide, University of Derby, Derby, United Kingdom, 4 -7 July. (Multimedia CD-ROM).

Galloway, J. and Adam, S. 2000, 'Online Property Markets in Australia: Industry Value Transformation'', AUSWEB2K Conference Proceedings, Southern Cross University, Cairns, 12-17 June, pp. 95-108.

Fitzgerald, D. and Adam, S. 2000, 'The Case for Online B2B Trade Hubs'', AUSWEB2K Conference Proceedings, Southern Cross University, Cairns, 12-17 June, pp. 81-94.

Hingston, T. and Adam, S. 2000, 'Click-Through Banner Advertising: A Technical Review'', AUSWEB2K Conference Proceedings, Southern Cross University, Cairns, 12-17 June, pp. 148-156.

Adam, S. 1999, 'Previous Practice Effects on Educator Adoption of Dynamically Continuous Innovation'', ANZMAC Conference Proceedings, University of New South Wales, Sydney, 29 November - 1 December, (Multimedia CD-ROM).

Deans, K. R. and Adam, S. 1999, 'Internet Survey Data Collection: The Case of WebQUAL'', ANZMAC Conference Proceedings, University of New South Wales, Sydney, 29 November - 1 December, (Multimedia CD-ROM).

Adam, S. and Deans, K. R. 1999, 'WebQUAL: An E-Commerce Audit'', AUSWEB99 Conference Proceedings, Southern Cross University, Ballina, Australia, 17-20 April,  pp. 253-262.

Adam, S. 1998, 'Electronic Marketing and the Internet: Measuring the IPOR Gap', Australian and New Zealand Marketing Academy ANZMAC Conference Proceedings, 30 Nov - 2 December, University of Otago, Dunedin, New Zealand, pp. 1-14.

Fry, M-L. Adam, S. Mulye, R. Morgan, P. and Cooper, D. 1998, 'Knowledge Media in Marketing Education: A Multi-Institute Pilot Study', Refereed paper, Australian and New Zealand Marketing Academy ANZMAC Conference Proceedings, 30 Nov - 2 December, University of Otago, Dunedin, New Zealand, pp. 786-793.

Adam, S. and Wilson, D. 1997, 'Lifelong learning and hypermedia: What are the stakeholders learning?', AUSWEB97 Conference Proceedings, July, Southern Cross University, Gold Coast, Australia .

Adam, S. and Wilson, D. 1996, 'Technological Convergence in Higher Education: Are the Educators Ready?', AUSWEB96 Conference Proceedings, July Gold Coast, Southern Cross University, Australia.

Adam, S. 'Distributed Higher Education: Strategic Alliances in Hypermedia Publishing', AUSWEB95 Conference Papers On-line, May 1995, Southern Cross University, Ballina, Australia.

Armstrong, J. and Adam, S. 1994, 'Quick Response Retail Strategy: Customer Service Through Supplier Conformance?', Conference Proceedings, The Application of New Technologies in Business. December 1994,  Monash University, Melbourne.


Professional papers and interviews

Adam, S. 2014. 'DTM - Going Global', Top Marque, Vol 138, pp. 15-17.

Adam, S. 2014. 'The Power of M D' Top Marque, Vol. 136, p.4.

Adam, S. & Adam, M. 2014. 'OBD-II: Using an ELM327 and Torque Pro App', Top Marque, Vol 136, pp. 18-20.

Adam, S. 2012, 'Lenovo Thinkpad Tablet: An Android Tablet with the Lot', PC Update, February 2012, Vol 29, No. 01, pp. 55-60.

Adam, S. 2011, 'Android Smartphones & Tablets ... and the Beat Goes On ...' PC Update, October 2011, Vol. 28, No. 28, pp. 26-29.

Adam, S. 2011, Network 7 Interview on Ethics of Telemarketing. Available here.

Adam, S. 2010, '‘MacBook, OS/X, Boot Camp and Windows 7: The Perfect Partners’, PC Update, March 2010, Vol. 27, No. 2, pp. 16-18.

Adam, S. 2009, 'Need for Speed', PC Update, Vol. 26, No. 1, pp. 6-7.

Adam, S. 2006, 'Super-Sized Storage with SATA Drives', PC Update, Vol. 23, No. 5, pp. 36-38, available at www.melbpc.org.au/pcupdate/index2006.htm

Adam, S. 2003, 'Conceptual Shift, Not Paradigm Shift', Fontech Pty Ltd Working Paper , Vol. 3/1, January, (View the short Flash movie).

Clark, E. E. and Adam, S. 2002, 'Positioning your law practice', eLawPractice, No. 15, July, pp. 51-53, <eLawPractice.com.au>.

Clark, E. E. and Adam, S. 2002, 'review: ABA TechShow', eLawPractice, No. 14, June, pp. 51-52, <eLawPractice.com.au>.

Clark, E. E. and Adam, S. 2002, 'Web site audits', eLawPractice, No. 13, May, pp. 52-53, <eLawPractice.com.au>.

Clark, E. E. and Adam, S. 2002, 'Advantage Australia', eLawPractice, No. 12, April, pp. 45-47, <eLawPractice.com.au>.

Clark, E. E. and Adam, S. 2002, 'Internet Opportunities and Threats', eLawPractice, No. 11, March, pp. 46-47, <eLawPractice.com.au>.

Clark, E. E. and Adam, S. 2002, 'Legal marketing: Twelve "home truths"', eLawPractice, No. 10, February, pp. 43-44, <eLawPractice.com.au>.

Adam, S. and Deans, K. R. 1998, 'WebQUAL Audit: Content Analysis Coding Instructions', Fontech, Melbourne.

Adam, S. 1998, 'Knowledge Media: Towards Adoption and Implementation', Online2@RMIT, 26 November, RMIT University, Melbourne.

Adam, S. 1996, 'Yesterday's paper chase becomes a 'wired' pursuit', Campus Review, February 1-7, pp. 8 & 14. For the full 1996 update of the edited paper see the Adobe Acrobat version here.

Adam, S. 1991, 'New Weapons in the Battle for Shelf-space', Marketing Magazine, John M Bester & Associates, Sydney, August,  pp. 48-51.

Adam, S. 1992, 'Operating System Wars', PC Update Magazine, Melbourne PC User Group Inc. December,  pp. 18-20.

Adam, S. 1992, 'Windows and the Multimedia PC: Creative Labs Inc Upgrade Kit Review', PC Update Magazine, Melbourne PC User Group Inc. March.

Adam, S. 1992, 'Big, Bold, and Beautiful: Windows New Technology NT', PC Update Magazine, Melba PC User Group Inc. Jan/Feb,  p.82.

Adam, S. 1991, 'DOS 5.0 - A Benefits Study', PC Update Magazine, Melbourne PC User Group Inc. September,  pp. 20-22.

Adam, S. 1990, 'The Hardware Switched '286 - A Dodo?' PC Update Magazine, Melbourne PC User Group Inc. October,  pp. 25-26.

Adam, S. 1993, 'Choice - Make Mine DOS 6.0', PC Update Magazine, Melbourne PC User Group Inc. June, p.22.

 

Stewart Adam's Qualifications Stewart Adam's Experience Stewart Adam's Professional Memberships
Stewart Adam's Home Page Top of this page On to Qualifications

Research grants

2009: School of Management & Marketing Grant. ‘Advertising, Young Driver Perceptions and Risky Driving Behaviour’, $8,618. Pilot study expenditure including other grant income: $11,618. Faculty of Business & Law Grant.

Adam, S., Bednall, D. H. B. and Featherstone, M. D. 2007,  'Australia–USA Comparative Study of Website Marketing Readiness and Domain Name Link Popularity'. $9,752.40.

Faculty of Business & Law Grant. Bednall. D. H. B., Lichtenstein, S. and Adam, S. 2007, 'Marketing Research and Customer Analytics: Cooperation or Competition?'.  $19,808.

2006-07: Bednall. D., Valos, M. and Adam, S. AFL funding. Examination of Generation Y (18-25 year old) decision-making and leisure choices and the effect of sources of influence. $26,630.91.

Adam, S. 2004. Bowater Trust grant to assist development of CaptureCam Pro software by Cintinel Corporation for university use. $10,000.

Adam, S, Vieceli, J and McDonald, H. Attitudes towards Formalwear and Formalwear Hire Brands, 2003, $10,980.

2000: WebQUAL Audit International Extension, Faculty of Business, Research Development Unit Grant, $8,500.

1999: WebQUAL Audit, Faculty of Business, Research Development Unit Grant, $5,000.

1999: WebQUAL Audit, Fontech Pty Ltd Research Funding, $5,000.

1996: Online teaching materials experiment and focus groups, Faculty of Business, Research Development Unit Grant, $3,500.


Reviews, invited lectures, seminars
& workshops, media commentaries and tasks

Adam, S. (with Neale, L. (Chair) 2008, Hunter, L., Murphy, J. and Wolk, K.), Discussant, Google Online Marketing Challenge Panel, Australian & New Zealand Marketing Academic Conference, 2008, UWS, Sydney.

Adam, S. and Featherstone, M. D. 2008, 'Digital Marketing Creates Value: A Comparison of Local Government Use of the Web in Australia and the United States', Councillor Magazine, March/April,  pp. TBA.

Adam, S. 2007, Panel Member, Special Session--'Web 2.0 Effects on Marketing Management in the 21st Century', ANZMAC07, Australian and New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand.

Adam, S. 2007, ‘The Web in marketing—The digital gold rush continues’, Australian Marketing Institute Breakfast talk, 16 October.

Adam, S., CPM Profile, Professional Marketing Magazine, August-September 2007, p. 49.

Stella, J. and Adam, S. 2007, 'Psychological Antecedents to Mass Media Consumption', (Abstract), Proceedings of the Thirteenth Biennial World Marketing Conference, Academy of Marketing Science, Verona, Italy.

Adam, S., Media commentary on Web 2.0 tools in business, News.com, available from http://www.news.com.au/story/0,23599,22143085-2,00.html, accessed 30 July 2007.

Adam. S. 2007, 'Business on the Web: An Australasian Perspective', Keynote address, AUSWEB07, the thirteenth Australian Web Conference, 1-3 July, Southern Cross University, Coffs Harbour.

Adam, S. 2007. Track Chair e-Marketing, Australian and New Zealand Marketing Academy Conference. University of Otago, Dunedin, New Zealand.

Adam, S. 2007, 'Victorian Councils Take the Lead in Use of the Internet', Councillor Magazine, March/April,  pp. 39-40.

Media Commentary 'The Do Not Call Register Won't Stop the Rogues - Too many exceptions are allowed by the Act', Today Tonight, Seven Network, 6 March 2007.

Guest lecture, RMIT University, 2006, 'Examining Web Use in Marketing Employing Reflective and Formed Indicators in Modelling', 3 March 2006, Melbourne, Victoria.

Guest lecture, Australian National University, 2005, 'The Role of the Web in Marketing and Organisational Behaviour: Employing Reflective and Formed Indicators', 28 October 2005, Canberra, ACT.

Editorial Boardmember - Journal of e-Government, 2004 to present.

Media commentary 'Online Buyer Beware', A Current Affair, Nine Network, 13 July 2005.

Media commentary in McKaskill, 'Channel the effort', BRW, 5-11 May 2005, p.63.

Media commentary in McKaskill, 'Build it - But will they come?', BRW, 24-30 March 2005, p.59.

Media commentary in Tim Dodd, 2004, 'Cyber-graduates download degrees', The Australian Financial Review, 26 July, pp. 1 and 6.

Media commentary in Tim Dodd, 2004, 'The flexible time-saver', The Australian Financial Review - Education Supplement, 26 July, pp. 29 and 34.

Adam, S., Adjudicator, Pearson Education ANZMAC Marketing Educator of the Year Awards 2002 - 2005.

Adam, S. 2002 - 2005, Track Chair, e-Business and Online Marketing, AUSWEB 02 - 05, The Eighth, Ninth, Tenth and Eleventh Australian World Wide Web Conferences, Published by Southern Cross University, Lismore, NSW.

Adam, S. 2003, Review of Roger Brooksbank 2002, Hot Marketing, Cool Profits. McGraw-Hill, Sydney. in Financial Review - Boss, February, p. 62. 

Co-chair and co-editor of Shaw, R. N. Adam, S. and McDonald, H. (Eds.) ANZMAC 2002, Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, Deakin University, Melbourne, 2 - 4 December.

Adam, S. 2002, 'Understanding online behaviour and how you can make your website more effective as a marketing tool', Marketing Education 2002: Strategic Marketing for Tertiary Education, IIR Marketing and Communications, 21-23 October, Mercure Hotel, Melbourne.

Adam, S. 2002, Review of Grahame Dowling 2001, Creating Corporate Reputations: Identity, image and performance. Oxford University Press, Oxford. in Financial Review - Boss, July, p. 61. 

Swatman, P., Adam, S. with Walker, R. and Callaghan, B. 2000, 'Millennium Debate: eBusiness is Just Business?', Public Debate, RMIT University, Melbourne, Australia, 6 December.

Adam, S. 2000, 'eBusiness is Just Business: But eMarketing is here to stay'',   Australasian Law Firm Marketing Association Limited ALFMA, Melbourne, Australia, 20 November.

Adam, S. 2000, 'An eMarketing Study of Business Use of the W3', Department of Marketing- Research Seminar, University of Otago, New Zealand, 21 September.

Adam, S. 2000, 'W3 & Marketing', MART 200: Integrated Marketing Communication, University of Otago, New Zealand, 21 September.

Adam, S. 2000, 'IMC: Online', MART101: Principles of Marketing, University of Otago, New Zealand, 19 September.

Deans, K. R. and Adam, S. 2000, 'Marketing course collaboration in cyberspace: An Australasian model',  Live NetMeeting discussion between Melbourne and Buenos Aires, American Marketing Association Marketing in a Global Economy, Universidad Torcuato di Tella, Buenos Aires, Argentina, 28 June-1 July, NetMeeting discussion SIG.

Adam, S. and Deans, K. R. 2000, Research Seminar Series, NetMeeting between University of Otago, Dunedin, New Zealand and RMIT School of Marketing, Melbourne, 22 June.

Adam, S. 2000, 'E-Commerce: What's in it for you?' HIA AusBuild2000, Brisbane Convention Centre, 27 May. Sponsored by National Office for the Information Economy NOIE. 

Adam, S. 1999, 'Electronic Marketing in the New Millennium', in theme Reinventing Marketing: The Next Wave, Australian Marketing Institute AMI, VUT, Melbourne, 21 October.

Adam, S. 1999, 'Marketing in the New Millennium: Enter the Net', Faculty of Management Public Seminar, University of Canberra, Canberra, 15 September.

Adam, S. 1999, 'Online research: pros and cons', Department of Marketing Research Seminar, University of Otago, New Zealand, 20 August.

Adam, S. 1999, 'Integrating electronic marketing: enter the Net', University of Otago, New Zealand, 19 August.

Adam, S. 1999, 'Pricing Approaches and Strategies ', Monash University, Berwick, 14 May.

Adam, S. 1999, 'Pricing Approaches and Strategies ', Monash University, Churchill, 4 May.

Adam, S. 1998, 'Marketing on the Internet', University of Newcastle, March.

Adam, S. 1998, Assessor, Victorian Enterprise Workshop Finals, Achaeus Institute / Bond University, 13 November.

Adam, S. 'Technological Convergence: Bringing Interactivity and User Control to On-line Marketing', Pacific Rim Real Estate Society Conference Proceedings: 'Living and Working in the Information Age.' January 1995,  RMIT, Melbourne.

 

Stewart Adam's Qualifications Stewart Adam's Experience Stewart Adam's Professional Memberships
Stewart Adam's Home Page Top of this page On to Qualifications

Hypermedia publications

The following are recent online publications mainly from the 2002,  2001, and 2000  United States academic years. A fuller listing of  such online publications in the United States is available on request. Apologies, but some links prior to CW or Companion Websites (nee MyPhlip) in 2001 may no longer be active due to host server reconfiguration.

Adam, S. 2002, 'Car PR … not everyone's a winner!', See CW 'In the News' for Marketing. 5th edn,  Chapter 15,  Principles of Marketing. Chapter 12,  August, Prentice Hall International, New Jersey.  

Adam, S. 2002, 'Sorry … the kitchen is closed!', See CW 'In the News' for Marketing. 5th edn,  Chapters 13,  Principles of Marketing. Chapter 11,  August, Prentice Hall International, New Jersey.  

Adam, S. 2002, 'Psst! … wanna see a Barra?',  See CW 'Internet Exercises' for Marketing. 5th edn,  Chapters 15, 17 and 22, Principles of Marketing. Chapters 12, 14 and 16, August, Prentice Hall International, New Jersey. 

Adam, S. and Adam, M. 2002, 'Sporting brand equity', See CW 'In the News' for Marketing. 5th edn,  Chapters 10 and 18,  Principles of Marketing. Chapter 8,  July, Prentice Hall International, New Jersey.  

Adam, S. 2002, 'Why visitors should like an advertising website', See CW 'In the News' for Marketing. 5th edn,  Chapters 15, 16, and 17,  Principles of Marketing. Chapters 12, 13 and 14,  July, Prentice Hall International, New Jersey.  

Adam, M and Adam, S. 2002, 'A French connection down under',  See CW 'Internet Exercises' for Marketing. 5th edn,  Chapter 6, Principles of Marketing. Chapter 5, July, Prentice Hall International, New Jersey. 

Adam, M. and Adam, S. 2002, 'Failing food concepts', See CW 'In the News' for Marketing. 5th edn,  Chapter 1,  Principles of Marketing. Chapter 9,  June, Prentice Hall International, New Jersey.  

Adam, S. 2002, 'Marketing:  Where lies its value?', See CW 'In the News' for Marketing. 5th edn,  Chapter 1,  Principles of Marketing. Chapter 1,  June, Prentice Hall International, New Jersey.  

Adam, M. and Adam, S. 2002, 'Not good enough by crikey!',  See CW 'Internet Exercises' for Marketing. 5th edn,  Chapters 15 and 22, Principles of Marketing. Chapters 12 and 16, June, Prentice Hall International, New Jersey. 

Adam, S. 2002, 'Forecasting: Seeking Financial Altitude in a Cloudy Sky', See CW 'In the News' for Marketing. 5th edn,  Chapters 2 and 8,  Principles of Marketing. Chapters 2 and 3,  May, Prentice Hall International, New Jersey.  

Adam, M. and Adam, S. 2002, 'Can selling work too well?', See CW 'In the News' for Marketing. 5th edn,  Chapter 16,  Principles of Marketing. Chapter 13,  May, Prentice Hall International, New Jersey.  

Adam, S. 2002, 'Adultshop.com's bold claim',  See Fontech Publishing's Online Exercise for Marketing. 5th edn,  Chapter 17, Principles of Marketing. Chapter 14  May, Prentice Hall International, New Jersey. 

Adam, S. 2002, 'Venturing into philanthropy',  See CW 'Internet Exercises' for Marketing. 5th edn,  Chapter 17, Principles of Marketing. Chapter 14  May, Prentice Hall International, New Jersey. 

Adam, S. 2002, 'Xbox: Entertaining the gaming demographic', See CW 'In the News' for Marketing. 5th edn,  Chapters 11 and 12,  Principles of Marketing. Chapters 9 and 10,  April, Prentice Hall International, New Jersey.  

Adam, S. 2002, 'Webcasting company news', See CW 'In the News' for Marketing. 5th edn,  10 and 11,  Principles of Marketing. Chapters 8 and 9,  April, Prentice Hall International, New Jersey.  

Adam, S. 2002, 'Sony PS2 v. Microsoft Xbox: Website Playoff',  See CW 'Internet Exercises' for Marketing. 5th edn,  Chapter 14, Principles of Marketing. Chapter 12,  April, Prentice Hall International, New Jersey. 

Adam, S. 2002, 'Product Innovation: How Sweet It is', See CW 'In the News' for Marketing. 5th edn,  Chapters 10 and 11,  Principles of Marketing. Chapters 8 and 9,  March, Prentice Hall International, New Jersey.  

Adam, S. 2002, 'Advertising spending falls ... But government keeps spending', See CW 'In the News' for Marketing. 5th edn,  Chapters 14 and 15, Principles of Marketing. Chapter 12,  March, Prentice Hall International, New Jersey.  

Adam, S. 2002, 'The Legend of R.M. Williams',  See CW 'Internet Exercises' for Marketing. 5th edn,  Chapters 14 and 15, Principles of Marketing. Chapter 12,  March, Prentice Hall International, New Jersey. 

Adam, S. 2002, 'The advertising budget: A victim of the times?', See CW 'In the News' for Marketing. 5th edn,  15, 16 and 17,  Principles of Marketing. Chapters 12, 13 and 14,  February, Prentice Hall International, New Jersey.  

Adam, S. 2002, 'Direct and online marketing: The long and the tall of it', See CW 'In the News' for Marketing. 5th edn,  Chapters 10, 17 and 20, Principles of Marketing. Chapters 8, 14 and 15,  February, Prentice Hall International, New Jersey.  

Adam, S. 2002, 'Australia Post's CorProcure: Is there a new business model? ',  See CW 'Internet Exercises' for Marketing. 5th edn,  Chapters 10, 17 and 20, Principles of Marketing. Chapters 8, 14 and 15,  February, Prentice Hall International, New Jersey. 

Adam, S. 2002, 'An Open Letter to Professor Stephen Brown', See CW 'In the News' for Marketing. 5th edn,  Chapter 2,  Principles of Marketing. Chapter 2,  January, Prentice Hall International, New Jersey.  

Adam, S. 2002, 'Social responsibility and cause related marketing', See CW 'In the News' for Marketing. 5th edn,  Chapter 15 and Principles of Marketing. Chapter 12,  January, Prentice Hall International, New Jersey.  

Adam, S. 2002, 'Charitable giving in marketing: The Salvos',  See CW 'Internet Exercises' for Marketing. 5th edn,  Chapter 15 and Principles of Marketing. Chapter 12,  January, Prentice Hall International, New Jersey. 

Adam, S. 2001, 'Datamining: the missing link?', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapter 17,  Principles of Marketing. Chapter 14,  Prentice Hall International, New Jersey, December.  

Adam, S. 2001, ''Excertainment': Marketing longevity, energy and stamina', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapter 9 and Principles of Marketing. Chapter 7,  Prentice Hall International, New Jersey, December.  

Adam, S. 2001, 'Battle of the TV networks goes online in Oz ',  See MyPHLIP 'Internet Exercises' for Marketing. 5th edn,  Chapter 15 and Principles of Marketing. Chapter 12,  Prentice Hall International, New Jersey, December. 

Adam, S. 2001, 'Harry Potter: Marketing Philosopher or Marketing Sorcerer?', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapters 6 and 10,  Principles of Marketing. Chapters 5 and 8,  Prentice Hall International, New Jersey, November.  

Adam, S. 2001, 'Does Marketing Research Lead to Better Decisions?', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapter 5 and Principles of Marketing. Chapter 4,  Prentice Hall International, New Jersey, November.  

Adam, S. 2001, 'eChoice: Mortgage Selection Made Easy',  See MyPHLIP 'Internet Exercises' for Marketing. 5th edn,  Chapter 10 and Principles of Marketing. Chapter 8,  Prentice Hall International, New Jersey, November. 

Adam, S. 2001, 'Much Ado About X', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapter 10,  Prentice Hall International, New Jersey, October.  

Adam, S. 2001, 'Queensland Rail - A Heavy Duty Freight Line', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapter 13,  Prentice Hall International, New Jersey, October.  

Adam, S. 2001, 'My Mitsubishi?',  See MyPHLIP 'Internet Exercises' for Marketing. 5th edn,  Chapter 10,  Prentice Hall International, New Jersey, October. 

Adam, S. 2001, 'Aussie Tourism ... Dreamtime for Sale', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapter 6,  Prentice Hall International, New Jersey, September.  

Adam, S. 2001, 'Turbulence in the Marketplace', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapters 4 and 24,  Prentice Hall International, New Jersey, September.  

Adam, S. 2001, 'Marketing a Viewpoint',  See MyPHLIP 'Internet Exercises' for Marketing. 5th edn,  Chapter 10,  Prentice Hall International, New Jersey, September. 

Adam, S. 2001, 'Move over Big Brother … here comes Fat Cow Motel!', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapters 15 and 16,  Prentice Hall International, New Jersey, August.  

Adam, S. 2001, 'Beyond dial-a-drink … let Channel [V]'s <rover> SMS you!', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapters 6 and 11,  Prentice Hall International, New Jersey, August.  

Adam, S. 2001, 'Privacy … the Australian rules online',  See MyPHLIP 'Internet Exercises' for Marketing. 5th edn,  Chapters 5, 17 & 20,  Prentice Hall International, New Jersey, August. 

Adam, S. 2001, 'Internet marketing strategy alignment', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapters 17,  Prentice Hall International, New Jersey, July.  

Adam, S. 2001, 'Malodorous Marketing: Glam meets Porn', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapters 4 & 15,  Prentice Hall International, New Jersey, July.  

Adam, S. 2001, 'Deliciae Vitae: A Tempting Treat',  See MyPHLIP 'Internet Exercises' for Marketing. 5th edn,  Chapter 14 & 15,  Prentice Hall International, New Jersey, July.  

Adam, S. 2001, 'Dreamworks SKG Uses Integrated Marketing Communication', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapters 14 through 17,  Prentice Hall International, New Jersey, June.  

Adam, S. 2001, 'How alike are Amway and Amazon.com?', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapters 16 & 17,  Prentice Hall International, New Jersey, June.  

Adam, S. 2001, 'Ever met a sentient machine therapist?',  See MyPHLIP 'Internet Exercises' for Marketing. 5th edn,  Chapter 9,  Prentice Hall International, New Jersey, June.  

Adam, S. 2001, 'Turning your TV into a computer:  But why?', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapters 15 and 17,  Prentice Hall International, New Jersey, May.  

Adam, S. 2001, 'Accor and Hyatt Hotels: Marketing their way to financial performance Part 2', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapter 9,  Prentice Hall International, New Jersey, May.  

Adam, S. 2001, 'Customer service capability on the Web?',  See MyPHLIP 'Internet Exercises' for Marketing. 5th edn,  Chapter 18,  Prentice Hall International, New Jersey, May.  

Adam, S. 2001, 'Marketing experiences ... you're only as good as your last performance!', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapter 10,  Prentice Hall International, New Jersey, April.  

Adam, S. 2001, 'Hyatt Hotel's Product Lines', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapter 9,  Prentice Hall International, New Jersey, April.  

Adam, S. 2001, 'Pierpont hits the Web',  See MyPHLIP 'Internet Exercises' for Marketing. 5th edn,  Chapter 15,  Prentice Hall International, New Jersey, April.  

Adam, S. 2001, 'Michael Porter is reminding us ... strategically place the 'e' back in earnings', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapter 2,  Prentice Hall International, New Jersey, March.  

Adam, S. 2001, 'Get optimised:  What price would you pay?', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapter 12,  Prentice Hall International, New Jersey, March.  

Adam, S. 2001, 'Mobile phone plan optimisation made easy',  See MyPHLIP 'Internet Exercises' for Marketing. 5th edn,  Chapter 12,  Prentice Hall International, New Jersey, March.  

Adam, S. 2001, 'Television: Opiate of the Masses or a New Buzz for the Techno Junkies?', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapter 15,  Prentice Hall International, New Jersey, February.  

Adam, S. 2001, 'Innovate or Perish?', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapter 15,  Prentice Hall International, New Jersey, February.  

Adam, S. 2001, 'Spike Radio v. Whoopi',  See MyPHLIP 'Internet Exercises' for Marketing. 5th edn,  Chapter 15,  Prentice Hall International, New Jersey, February.  

Adam, S. 2001, 'Migrating intelligence in marketing systems', See MyPHLIP 'In the News' for Marketing. 5th edn, Chapter  13, Prentice Hall International, New Jersey, January.

Adam, S. 2001, 'Retailing: A Case of Dumb and Dumber', See MyPHLIP 'In the News' for Marketing. 5th edn,  Chapter 14,  Prentice Hall International, New Jersey, January.

Adam, S. 2001, 'Sight and Sound:  A Comparison',  See MyPHLIP 'Internet Exercises' for Marketing. 5th edn,  Chapter 23,  Prentice Hall International, New Jersey, January.  

Adam, S. 2000, 'upMarketing ... Is our use of the Web outmoded?', See MyPHLIP 'In the News' for Marketing. 5th edn, Chapter  21, Prentice Hall International, New Jersey, December.

Adam, S. 2000, 'Online marketing logistics networks … holding no inventory is a journey, not yet a destination!', See MyPHLIP 'In the News' for Marketing. 5th edn, Chapter  13, Prentice Hall International, New Jersey, December.

Adam, S. 2000, 'SkyCam: An ocean view from the Pacific Sky',  See MyPHLIP 'Internet Exercises' for Marketing. 5th edn,  Chapter 2,  Prentice Hall International, New Jersey, December.  

Adam, S. 2000, 'Government online ... Okay, but why?', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. November, Prentice Hall International, New Jersey. 

Adam, S. 2000, 'The McDonaldization of Experiences?', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. November, Prentice Hall International, New Jersey.   

Adam, S. 2000, 'G2B: Website Blues', See MyPHLIP 'Internet Exercises' for Marketing. and Principles of Marketing. November, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Net users at work: Resolving a measurement issue', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. October, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Looking into the crystal ball: Airbus AXX or Boeing?', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. October, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Wash Away Wasteful Web Advertising?', See MyPHLIP 'Internet Exercises' for Marketing. and Principles of Marketing. October, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Harnessing the Power of  Pass-it-on Marketing', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. September, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Ambush Marketing is Parasitical!', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. September, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Sydney Olympics Online', See MyPHLIP 'Internet Exercises' for Marketing. and Principles of Marketing. September, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Some opinions count more than others', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. August, Prentice Hall International, New Jersey.

Adam, S. 2000, 'But can we measure mass media advertising effectiveness by a sales response!', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. August, Prentice Hall International, New Jersey.

Adam, S. 2000, 'ANZ Banking Group Ltd: 150 years on ...', See MyPHLIP 'Internet Exercise' for Marketing. and Principles of Marketing. August, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Demographics: Online with the Pok√ƒ¬©mon Set, Super Marios and Others', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. July, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Customer loyalty pays off: a tourism incident', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. July, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Facing the music: peer-to-peer in review', See MyPHLIP 'Internet Exercise' for Marketing. and Principles of Marketing. July, Prentice Hall International, New Jersey.

Adam, S. 2000, 'eMarketing- a Bit eConfusing!', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. June, Prentice Hall International, New Jersey. (Winner of Faculty Expert of the Month of June)

Adam, S. 2000, 'Word-of-Mouth Becomes V-Marketing', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. June, Prentice Hall International, New Jersey.

Adam, S. 2000, 'V for Viral Micromarketing', See MyPHLIP 'Internet Exercise for Marketing. and Principles of Marketing. June, Prentice Hall International, New Jersey.

Adam, S. 2000, 'All that glitters isn't gold ... try silver!', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. May, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Oh what a fine fix!', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. May, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Metaspy—a 15 second voyeur's delight?', See MyPHLIP 'Internet Exercise' for Marketing. and Principles of Marketing. May, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Going Global: Tales from the Late Movers', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. April, Prentice Hall International, New Jersey.

Adam, S. 2000, 'e-Plonk Pricing Playof', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. April, Prentice Hall International, New Jersey.

Adam, S. 2000, 'GoFish ... GoFigure!', See MyPHLIP 'Internet Exercise' for Marketing. and Principles of Marketing. April, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Marketing Strategy in the New Millennium- Is the Online Marketing Paradigm Suited to All?', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. March, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Does Marketing Science Need New IMC Measures of Success to Accompany New Online Business Models?', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. March, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Single-Click Ordering ... Something New to Own?',  See MyPHLIP 'Internet Exercise' for Marketing. and Principles of Marketing. March, Prentice Hall International, New Jersey.

Adam, S. 2000, 'What's in a brand name .... something different in the frictionless economy .... something evil?', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. February, Prentice Hall International, New Jersey.

Adam, S. 2000, 'New Marketing Logistics Networks in the Digital Age ... or Old Wine in a New Bottle?', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. February, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Aginfo … The Trade Hub',  See MyPHLIP 'Internet Exercise' for Marketing. and Principles of Marketing. February, Prentice Hall International, New Jersey.

Adam, S. 2000, 'Marketing Research Online- A Commentary', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. January, Prentice Hall International, New Jersey.

Adam, S. 2000, 'One2One and Privacy- Opt-in and Opt-out Are Better Than No Options', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. January, Prentice Hall International, New Jersey.

Adam, S. 2000, 'That's a Trade Hub .... Not a Portal!',  See MyPHLIP 'Internet Exercise' for Marketing. and Principles of Marketing. January, Prentice Hall International, New Jersey.

Adam, S. 1999, 'Global Eyeballs ... Clicking Fingers ... Shopping on Two Legs', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. December, Prentice Hall International, New Jersey.

Adam, S. 1999, 'How Big a Website Would I Get For $US13m?', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. December, Prentice Hall International, New Jersey.

Adam, S. 1999, 'Sold on SOLD.com.au?',  See MyPHLIP 'Internet Exercise' for Marketing. and Principles of Marketing. December, Prentice Hall International, New Jersey.

Adam, S. 1999, 'Yahoo .... I'm Excited Now I've Got The Numbers!', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. November, Prentice Hall International, New Jersey.

Adam, S. 1999, 'Online Business Moves to the Next Phase', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. November, Prentice Hall International, New Jersey.

Adam, S. 1999, 'Is It Just Chaos Out There?',  See MyPHLIP 'Internet Exercise' for Marketing. and Principles of Marketing. October, Prentice Hall International, New Jersey.

Adam, S. 1999, 'Oh ...You Want Customer Service- And You Want it on the Web?', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. October, Prentice Hall International, New Jersey.

Adam, S. 1999, 'Retirement....it's a Numbers Game!', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. October, Prentice Hall International, New Jersey.

Adam, S. 1999, 'Do We Need Real Estate Agents....or More Bamboo?',  See MyPHLIP 'Internet Exercise' for Marketing. and Principles of Marketing. October, Prentice Hall International, New Jersey.

Adam, S. 1999, 'Japan Isn't Caught in the Net ... Yet!',  See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. September, Prentice Hall International, New Jersey.

Adam, S. 1999, 'F2- A Local Freeway or a Workable Online Marketing Strategy?', See MyPHLIP 'In the News' for Marketing. and Principles of Marketing. September, Prentice Hall International, New Jersey.

Adam, S. 1999, 'Colesonline- The Aussie Online Killer App. — But for How Long?',  See MyPHLIP 'Internet Exercise' for Marketing. and Principles of Marketing. September, Prentice Hall International, New Jersey.


Monographs

Adam, S. 1992, 'Demand and Feasibility Analysis: Products, Services and Firms', 2nd edition, Fontech, Melbourne.

Adam, S. 1991, 'Marketing Interface to Operations', Marketing Monographs, Victoria College, Melbourne .

Adam, S. 1991, 'Technological Change and the Societal Marketing Concept', Marketing Monographs, Victoria College, Melbourne.


Off-Campus study units

Editor / author:

  • Direct and online marketing. (undergraduate). Deakin University, 2002.
  • Online marketing. (postgraduate). Deakin University, 2001.
  • Management of Technology Based Organisations. Deakin University, 1993-1994
  • Marketing Management in a Technological Environment. Deakin University, 1992
  • Product Management. [Marketing Strategy] Deakin University, 1992
Stewart Adam's Qualifications Stewart Adam's Experience Stewart Adam's Professional Memberships
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