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Dr Stewart Adam


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Dr Stewart Adam is an Honorary Associate Professor in Marketing with Deakin University and former managing partner with marketing consultancy Fontech Pty Ltd, whiich was formed in Sydney in 1984.

Dr Adam was Australasia's first professorial appointment in electronic marketing, in 2001. He spent two periods at Deakin University, the most recent amounting to over 14 years.  Between those periods, he was a senior lecturer in marketing with RMIT University. In his years with Deakin University, he occupied a variety of roles  ranging from Associate Head of School T&L to Marketing Discipline Leader in the School of Management and Marketing, and Acting Head of School on various occasions.

Since his doctorate was awarded, he has been primary supervisor for two successful PhD completions and one DBA completion (2005Ė10). He has co-authored ten of Australasia's most widely adopted marketing textbooks and been lead author of two electronic marketing textbooks in a publishing career of over 25 years, and was a regular contributor to professional journals. His most recent co-authored textbook (Principles of Marketing. 6e, 2015) continues the discussion on key marketing metrics to undergraduate students.

Stewart has been a keynote speaker at academic conferences and at industry events on the subject of digital marketing metrics and organisational performance. He was involved with Google's Online Marketing Challenge, firstly in Beta testing the student learning exercise in search engine marketing, and then in engaging his postgraduate Online Marketing students in the challenge. His most recent achievement in learning and teaching involved spearheading the implementation of the flipped classroom model coupled with continuous peer-reviewed assessment in marketing management. At a time of noted student disengagement with their study programs, this approach regularly saw 85% attendance at all classes.

Dr Adam was Electronic Marketing Track Chair for the Australian and New Zealand Marketing Academy Conferences 2006-08. He was a judge for the Australian Institute of Marketing (AMI) Awards for Marketing Excellence (2007-10) in the area of multimedia and interactive online marketing, among other categories. He was an inaugral member of the AMIís accreditation committee for marketing degree courses. Stewart has extensive industry experience having held positions ranging from Advertising Agency executive to Marketing Manager of manufacturing and service firms, and on to General Manager of an operating division of an unlisted public company which he led from development of a green field site to its takeover by a major investor. His industry experience was gained in both Australia and Europe.

Stewart's most recent research interests concerned use of digital marketing tools and technologies in direct and digital marketing, and their impact on non-financial and financial organisational performance. Of particular interest was the social and economic impact of communities of interest/practice.

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Updated 15 September, 2018